Most fitness plans fail for a simple reason: they rely on intensity rather than consistency.
We are taught to "go big or go home." We sign up for gym memberships on January 1st, workout for two hours, and wake up sore and demoralized on January 2nd. By February, the gym is empty.
"You do not rise to the level of your goals. You fall to the level of your systems." James Clear, Atomic Habits
OnePercent is built on the truth that sustainable change happens slowly. We are all different, and our progress is rarely linear. Some days we leap forward; other days we just need to maintain.
The goal isn't to be 37x better in a year. The goal is to be consistent for a year.
We focus on the tiny margin of improvement. Just a little bit more than yesterday, but never so much that it feels overwhelming. By keeping the challenge manageable, we prevent the burnout that kills most streaks.
The hardest part of a workout is starting. If your workout requires driving to a gym, changing clothes, and spending 60 minutes lifting, the "activation energy" required is high.
OnePercent lowers the activation energy to near zero. Your first workout might be 1 pushup. Or 10 seconds of plank.
It sounds ridiculous. That is the point. It is so easy that you cannot say no. Once you start, you build the streak. Once you have the streak, you protect the identity of being "someone who trains every day."
Decision fatigue kills habits. "What should I do today? How many reps? Is my form right?"
OnePercent removes the decision. Your Garmin buzzes. It tells you exactly what to do. You do it. You are done.
We use technology not to distract you, but to remove the burden of planning so you can focus on the only thing that matters: Showing up.